The Nature of Strategy

Andrew M. McCosh, Mawdudur Rahman and Michael J. Earl

Chapter 12 in Developing Managerial Information Systems, 1981, pp 289-309 from Palgrave Macmillan

Abstract: Abstract There is a great deal of confusion of terminology on the subject of strategy. It does not matter too much if one person uses the word policy where another uses strategy and yet another uses the term procedure, as long as each knows what the other means. But this knowledge is often absent, so it seems sensible at the start of this part of the book to define some of the terms we will be using.

Keywords: Customer Group; Adjacent Product; Professional Photographer; Exist Product Line; Financial History (search for similar items in EconPapers)
Date: 1981
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DOI: 10.1007/978-1-349-07350-4_12

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