Strategic ratios
Edwin Whiting
Chapter 22 in A Guide to Business Performance Measurements, 1986, pp 260-270 from Palgrave Macmillan
Abstract:
Abstract At this point we enter a new area of performance measurement, opened up to cater for the cultivation of decisions on business policy which take an increasingly long time to appear as a financial harvest. The current annual profit-based measurements become unable to reflect any measure of how the objectives of these longer-term decisions are progressing. The decisions are often part of a strategic plan, and the objectives are strategic objectives.
Keywords: Market Share; Performance Ratio; Productivity Ratio; Strategic Objective; Increase Market Share (search for similar items in EconPapers)
Date: 1986
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-07472-3_22
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DOI: 10.1007/978-1-349-07472-3_22
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