Diversification in the 1970s

George A. Luffman and Richard Reed

Chapter Chapter 4 in The Strategy and Performance of British Industry, 1970–80, 1984, pp 61-80 from Palgrave Macmillan

Abstract: Abstract The increasing rate of change in the environment in which business was operating, coupled with the desire of senior managers to lead larger companies thereby reducing risk and/or enhancing status, inevitably led firms to extend their range of products beyond the traditional boundaries within which they had operated. This extension of company activities into new products and/or new markets is called diversification. This rather simplistic definition of diversification which will suffice for the present, will be extended as the chapter develops.

Keywords: Vertical Integration; Herfindahl Index; Diversification Strategy; Relate Link; Vertical Relate (search for similar items in EconPapers)
Date: 1984
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DOI: 10.1007/978-1-349-07602-4_4

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