Customers: Segmentation and Proximity

Steven I. Davis

Chapter 5 in Excellence in Banking, 1985, pp 53-64 from Palgrave Macmillan

Abstract: Abstract That the customer base is central to a bank’s success has long been an implicit foundation stone of bank strategy. One of the more colourful phrases one hears, in a variety of excellent banking accents, is that ‘we eat off the customer’. What characterises the excellent banks is their explicit recognition of being market-driven, which leads to the total restructuring of a bank and its priorities around the customer. In the comfortable past, a bank might sit back and dole out scarce resources to its grateful clients. In the competitive 1980s, its survival is a function of differentiating itself in some way from hundreds of rivals with roughly equivalent product lines.

Keywords: European Bank; Retail Banking; Branch Network; Money Centre Bank; Account Officer (search for similar items in EconPapers)
Date: 1985
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-07912-4_5

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DOI: 10.1007/978-1-349-07912-4_5

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