Branding in the Pharmaceutical Industry

Barbara Sudovar

Chapter 13 in Branding: A Key Marketing Tool, 1987, pp 130-137 from Palgrave Macmillan

Abstract: Abstract The entire pharmaceutical industry has gone through a major transformation in the past ten years. Some healthcare professionals who have lived through this period consider it a great experience: many, however, consider it to be?. grave misfortune. Certainly the ‘drug industry’, as it is so irreverently referred to by the layman, has entered a new era. It will never again return to its state of some ten years ago.

Keywords: Pharmaceutical Industry; Drug Product; Generic Drug; Generic Company; Drug Compound (search for similar items in EconPapers)
Date: 1987
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DOI: 10.1007/978-1-349-08280-3_13

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