Organising for New Product Development

Robert Grayson

Chapter 17 in Branding: A Key Marketing Tool, 1987, pp 165-175 from Palgrave Macmillan

Abstract: Abstract The discipline of management teaches us that we need to follow a definite sequence of steps for the successful completion of any human endeavour. These steps are: (1) defining the objectives and scope of the project; (2) promulgating the policies necessary to achieve those objectives; (3) organising in a logical and workable manner so as to fix responsibility and facilitate achievement of the objectives; (4) developing a plan; (5) applying of techniques and skills to satisfactorily complete the assignments; and (6) controlling and measuring the results.

Keywords: Product Development; Product Manager; Product Department; Sales Force; Line Organisation (search for similar items in EconPapers)
Date: 1987
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DOI: 10.1007/978-1-349-08280-3_17

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