The Psychology of Names

Leslie Collins

Chapter 3 in Branding: A Key Marketing Tool, 1987, pp 22-31 from Palgrave Macmillan

Abstract: Abstract A name is a simple thing; it is a label — although there is also an element of mystery and magic about it. If we give a name to something which did not have one before it is like bringing that thing into existence for the first time. It seems to add an extra dimension to anything if we give it a name. A name is also capable, with familiarity and repetition, of being a kind of incantation.

Keywords: Word Pair; Woollen Material; Unknown Word; Vowel Sound; Front Vowel (search for similar items in EconPapers)
Date: 1987
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DOI: 10.1007/978-1-349-08280-3_3

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