Commercial Counterfeiting

Vincent Carratu

Chapter 6 in Branding: A Key Marketing Tool, 1987, pp 59-72 from Palgrave Macmillan

Abstract: Abstract The nefarious but lucrative business of pirating or counterfeiting genuine trademark goods has too long flourished unchecked to the incalculable injury of every consumer, of every honest merchant, manufacturer, and trader, and has extensively multiplied costly and tedious litigation.

Keywords: Organise Crime; European Economic Community; Parallel Trading; Product Counterfeit; Trading Standard (search for similar items in EconPapers)
Date: 1987
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DOI: 10.1007/978-1-349-08280-3_6

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