Market Share

Keron Bhattacharya
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Keron Bhattacharya: Jay Consultancy Services

Chapter 3 in The New Frontiers for Business Analysis, 1987, pp 49-67 from Palgrave Macmillan

Abstract: Abstract Most accountants know that profit can be generated if the costs are lower than the revenue. That is a fact but, as we all know, it does not happen just like that: one has to make it happen. The market share of a company plays a vital role in achieving this objective. The market share, in essence, determines the profit that can be made by a company. The reason is obvious. As in any sphere - the business sphere is no exception - the powerful dominates. Power, in the business sense, is often associated with the market share one has over one’s competitors. The higher the market share, the more one can dominate in terms of price, cost and profit.

Keywords: Market Share; Price Reduction; Market Leader; Total Unit Cost; Increase Market Share (search for similar items in EconPapers)
Date: 1987
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DOI: 10.1007/978-1-349-08612-2_4

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