How to Sell a Currency that is Better Than All the Others

Jacques Riboud

Chapter 12 in The Case for a New ECU, 1989, pp 105-117 from Palgrave Macmillan

Abstract: Abstract The memory of an ECU of genuinely solid worth has not disappeared: the formula at least remains. The oldest members of the population in France can still remember occasions when, as children, they held in their hands those large silver coins, many of which still bore the effigy of Napoleon III and some of which even bore the faded effigy of Louis Philippe. It was a good idea to call the new European monetary unit the ‘European Currency Unit’, abbreviated to ECU. The acronym reminds all the French-speaking inhabitants of the Community of those illustrious coins of old, known as Ecu in French. This modern Ecu was intended by its originators to be the common currency of the Community, and even of other countries.

Keywords: Central Bank; Credit Card; National Currency; Currency Unit; European Currency (search for similar items in EconPapers)
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-09730-2_12

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DOI: 10.1007/978-1-349-09730-2_12

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