Licensing, Franchising, and Other Contractual Arrangements

Michael Z. Brooke and Peter J. Buckley
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Michael Z. Brooke: Brooke Associates (Manchester) Ltd
Peter J. Buckley: University of Bradford

Chapter 3 in Handbook of International Trade, 1988, pp 127-202 from Palgrave Macmillan

Abstract: Abstract This part concerns the sale of knowledge rather than the sale of goods—licensing, franchising, management contracts and other similar arrangements. Accounting for 12% to 13% of British trade, these methods of earning money abroad have become more popular in recent years. Often regarded as second best to export or direct investment, substantial returns are yet produced, on minimal investment, risk is reduced and new markets are penetrated in this way.

Keywords: Trade Mark; Licence Agreement; Contractual Arrangement; Management Contract; License Product (search for similar items in EconPapers)
Date: 1988
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DOI: 10.1007/978-1-349-09874-3_3

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