Internationalisation Strategies and Technology Pricing Policies

Francis Bidault
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Francis Bidault: IMI-Geneva

Chapter 9 in Technology Pricing, 1989, pp 161-182 from Palgrave Macmillan

Abstract: Abstract An important step will now consist in drawing conclusions from our research in the form of recommendations, for the licensee as much as for the licensor. We will do this on the basis of our own results, while also using those of previous writers on the subject, which we have analysed at length.

Keywords: Direct Foreign Investment; Price Policy; License Agreement; Target Market; Market Strategy (search for similar items in EconPapers)
Date: 1989
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DOI: 10.1007/978-1-349-10393-5_9

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