Marketing and Sales

A. D. P. Edwards

Chapter 15 in The Exporter’s & Importer’s Handbook on Foreign Currencies, 1990, pp 73-79 from Palgrave Macmillan

Abstract: Abstract In 1981 there appeared in the Guardian newspaper a half-page article proclaiming in its headline that in the previous year Britain lost £800 million through foreign exchange ignorance. This was not a reflection on the banks’ foreign exchange dealers but on the inability of our exporters and importers to grasp this particular nettle and by making use of the facilities which the banks provide generate more profit, obtain better market penetration by improving their competitiveness and cut costs on their imports.

Keywords: Foreign Exchange; Foreign Currency; Spot Rate; Swiss Franc; East European Country (search for similar items in EconPapers)
Date: 1990
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DOI: 10.1007/978-1-349-11852-6_16

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