Pricing

A. D. P. Edwards

Chapter 18 in The Exporter’s & Importer’s Handbook on Foreign Currencies, 1990, pp 83-83 from Palgrave Macmillan

Abstract: Abstract An additional margin of say 8 per cent per annum or 2 per cent flat on goods being sold into Japan on an on-going basis with an average period of three months between date of order and date of payment, must surely be taken into one’s overall strategy. It cannot be left as ‘financial perks’, because part of the marketing strategy might well require a reduction in price of 2 per cent, the failure of which might mean loss of orders. For the same reason the receivables concerned cannot be merely hived off to pay for imports, otherwise the 2 per cent is no longer available as the means of providing the reduction in price.

Keywords: International Economic; Marketing Strategy; Exchange Risk; Average Period; Foreign Currency (search for similar items in EconPapers)
Date: 1990
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DOI: 10.1007/978-1-349-11852-6_19

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