The Branding of Services

Russell Taylor

Chapter 12 in Branding: A Key Marketing Tool, 1992, pp 125-129 from Palgrave Macmillan

Abstract: Abstract As the more advanced or mature economies of the world evolve progressively towards higher standards of living, involving higher costs of living, higher levels of education, and the increased availability of advanced education for their populations, there is an increase in the availability of ‘brain power’, and a subsequent decrease in the supply of ‘muscle power’. In short, our endless quest for progress and improvement leads, on both the individual and national level, to the steady conversion of brawn to brain. This steady conversion process causes a series of changes over time.

Keywords: Service Sector; Service Industry; Muscle Power; Carbonate Water; Coffee Shop (search for similar items in EconPapers)
Date: 1992
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DOI: 10.1007/978-1-349-12628-6_12

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