Goodwill and Brand Valuation: Killing a Golden Goose?

Keron Bhattacharya

Chapter 7 in Accountancy’s Faulty Sums, 1992, pp 102-112 from Palgrave Macmillan

Abstract: Abstract Unilever, for example, when it tried to penetrate the US market with its brands, failed miserably against the competition from Colgate and Procter & Gamble. Finally, it had to splash out $3 billion and purchase Chesebrough Pond’s before it could get a foot in the door.

Keywords: Stock Market; Balance Sheet; Account Standard; Intangible Asset; Economic Life (search for similar items in EconPapers)
Date: 1992
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-12887-7_8

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DOI: 10.1007/978-1-349-12887-7_8

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