Media Relations

Roger Haywood

Chapter 11 in Strategic Public Relations, 1995, pp 175-194 from Palgrave Macmillan

Abstract: Abstract When organizations consider the many publics upon whom they depend for success, they often overlook one of the most important: the media. Sometimes this omission is not accidental. The argument runs that the media are a channel of communication, enabling the organization to reach the desired audiences. However, at the same time the media constitute one of the most important audiences; they should receive a treatment that is as considered and professional as for any other group.

Keywords: Public Relation; News Story; Senior Executive; Press Conference; News Release (search for similar items in EconPapers)
Date: 1995
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13481-6_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349134816

DOI: 10.1007/978-1-349-13481-6_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().