Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management

Sarah Portway

Chapter 13 in Strategic Public Relations, 1995, pp 213-231 from Palgrave Macmillan

Abstract: Abstract No company operates in a vacuum. Whether privately owned or publicly quoted, every company is dependent on effective relationships with a wide range of groups which have the capacity, individually and collectively, to influence a company’s success or to frustrate or even spoil its endeavours.

Keywords: Corporate Social Responsibility; Opinion Leader; Corporate Social Responsibility Activity; Strategic Approach; Corporate Philanthropy (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13481-6_13

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DOI: 10.1007/978-1-349-13481-6_13

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