Corporate Culture

Colin J. Coulson-Thomas

Chapter 15 in Strategic Public Relations, 1995, pp 248-275 from Palgrave Macmillan

Abstract: Abstract Corporate culture can facilitate or inhibit internal and external communication to such an extent that it often becomes a strategic issue in its own right. ‘Culture change’ programmes are becoming more widespread as ‘corporate transformation’, and specifically the creation of flatter and more flexible ‘network organizations’, has become a pre-occupation of a growing number of CEOs and their boardroom colleages.

Keywords: Corporate Culture; Network Organization; International Manager; Clear Vision; Employee Involvement (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13481-6_15

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DOI: 10.1007/978-1-349-13481-6_15

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