Planning for Corporate Communications

Anthony Wreford

Chapter 2 in Strategic Public Relations, 1995, pp 10-23 from Palgrave Macmillan

Abstract: Abstract The first task for the individual responsible for planning the corporate communications activities is to gain the acceptance of the senior management, almost certainly the chairman and managing director, to the principle of an active corporate communications programme. Even today, there are many companies that simply do not accept that a corporate image needs to be planned with the same business disciplines as other functions.

Keywords: Planning Process; Market Research; Target Audience; Operating Company; Corporate Image (search for similar items in EconPapers)
Date: 1995
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DOI: 10.1007/978-1-349-13481-6_2

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