Financial Public Relations

Peter S. Gummer

Chapter 4 in Strategic Public Relations, 1995, pp 50-70 from Palgrave Macmillan

Abstract: Abstract Financial public relations has done more for the respectability of PR in general and the PR practitioner in particular than any other single factor. The success of financial PR has forced many chief executives and their financial officers to reconsider the role of PR in their businesses and, in many cases, to accept that public relations today is as important a corporate weapon as media advertising, market research, or any other modern business skill.

Keywords: Public Company; Public Relation; Chief Executive; Share Price; Press Conference (search for similar items in EconPapers)
Date: 1995
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13481-6_4

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DOI: 10.1007/978-1-349-13481-6_4

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