Internal Communication

Bill Quirke

Chapter 5 in Strategic Public Relations, 1995, pp 71-94 from Palgrave Macmillan

Abstract: Abstract There is a cultural deregulation going on, where barriers to the free flow of ideas are being challenged and dismantled. The shift is to a firm where ideas, rather than information, are the currency. In his book, Post-Capitalist Society, Drucker argues that the primary resource of the post-capitalist society will be knowledge, not capital, and the manufacturing productivity revolution is over. Now it is the productivity of non-manual workers that matters. The various classes of the old capitalist society are being replaced by just two — knowledge workers and service workers.

Keywords: Senior Manager; Business Strategy; Team Meeting; Electronic Mail; Harvard Business School (search for similar items in EconPapers)
Date: 1995
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DOI: 10.1007/978-1-349-13481-6_5

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