What Now for Japan?

Clive Morton

Chapter 7 in Becoming World Class, 1994, pp 169-188 from Palgrave Macmillan

Abstract: Abstract Up to the 1980s it was relatively simple for the Japanese. Having built a solid base at home in terms of economic production at good quality levels and a substantial home market share, the key to growth was to follow the Yoshida doctrine1 and export abroad, initially using the trading companies (Sogoshosha descendants of pre-war Zaibatsu). Once an overseas market had been established, the tentacles of sales companies were extended into overseas countries.

Keywords: World Class; Local Supplier; Japanese Firm; Local Content; Trading Company (search for similar items in EconPapers)
Date: 1994
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DOI: 10.1007/978-1-349-13601-8_7

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