Business Objectives and Strategy

William Ramsay

Chapter 2 in The Management of Construction Firms, 1989, pp 9-30 from Palgrave Macmillan

Abstract: Abstract ‘Strategy’ has now become a word in business which is widely used, and consequently devalued, and is still poorly understood. It is necessary, therefore, to define strategy as used in business theory prior to determining those elements which have relevance for large contractors in the construction industry.

Keywords: Construction Industry; Business Strategy; Business System; Business Objective; Cost Leadership (search for similar items in EconPapers)
Date: 1989
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DOI: 10.1007/978-1-349-13626-1_2

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