Developing a Customer Information System

Stewart Pearson

Chapter Action Plan Two in Building Brands Directly, 1996, pp 388-395 from Palgrave Macmillan

Abstract: Summary There are three types of software in a customer information system. A relational database management system (RDBMS) stores and organises data efficiently. A user interface provides staff with access to the data. Applications software enables staff to carry out various tasks using data. A customer information system should be integrated within a general companywide IT strategy and database design. Customer data and marketing applications can be linked to those of other key functions, including planning, customer service, sales, personnel, finance and order processing. Applications range from the strategic through management to the operational. In a companywide solution, data is shared, but the user interface and application can be specific to a customer team or an individual staff member. Within a companywide database strategy, marketing has access to all data relevant to its customers. And all functions and staff involved with customers can access and use customer data collected by marketing. Customer data is integrated with other data, and is distributed to all users throughout the company.

Keywords: Customer Relationship Management; Internal View; Electronic Data Interchange; Customer Information; Customer Data (search for similar items in EconPapers)
Date: 1996
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-13771-8_18

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349137718

DOI: 10.1007/978-1-349-13771-8_18

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().