Successful Business Models

Stewart Pearson

Chapter 2 in Building Brands Directly, 1996, pp 24-46 from Palgrave Macmillan

Abstract: Abstract Relationships with customers are individual and private. Marketing to the individual makes fewer headlines than television and is less well understood. It is instructive to analyse companies that are expert in managing their customer interface, to understand their business models and their critical success factors.

Keywords: Customer Relationship Management; Customer Relationship; Direct Model; Critical Success Factor; Sales Force (search for similar items in EconPapers)
Date: 1996
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DOI: 10.1007/978-1-349-13771-8_2

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