The Infrastructure of your Organization

Michael Morley

Chapter Chapter 12 in How to Manage Your Global Reputation, 1998, pp 131-144 from Palgrave Macmillan

Abstract: Abstract Finding the right structure for a PR department is one of the hardest tasks facing the head of communications in a global corporation.

Keywords: Public Relation; Vice President; Home Market; North American Free Trade Agreement; Corporate Communication (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14070-1_12

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DOI: 10.1007/978-1-349-14070-1_12

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