Coping with the Unfolding Media Landscape — II

Johan Roos, Georg Krogh and Peggy Simcic Brønn

Chapter 3 in Managing Strategy Processes in Emergent Industries, 1996, pp 39-54 from Palgrave Macmillan

Abstract: Abstract This chapter looks at steps 4, 5 and 6 in the process of understanding the emerging media landscape, eventually culminating into a business system. There are numerous ways to successfully compete in the new media landscape and new ways will emerge over time. A few key success factors for typical strategies can already be identified from the analysis. One of the most important is the creation of unique customer value, which is achieved by matching the benefits of the product with the needs of the particular customer. Companies coming from different, now-converging industries like computers, telecommunications traditional media and consumer electronics should therefore try to exploit their core competencies to change the way business is done and invent new ones to create superior value.

Keywords: Media Industry; Business System; Electronic Publishing; Customer Segment; Traditional Newspaper (search for similar items in EconPapers)
Date: 1996
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14147-0_3

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DOI: 10.1007/978-1-349-14147-0_3

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