The Birmingham Midshires Building Society

David Jackson

Chapter 10 in Dynamic Organisations, 1997, pp 185-196 from Palgrave Macmillan

Abstract: Abstract This case study examines a company that has recently undergone significant change in order to stay in business. The case shows a successful approach to creating a dynamic organisation. The key elements are all evident: customer focus, leadership that focuses on establishing the organisational environment (vision, values and the management process) and engaging people. Note that the turnaround was only effected after a new leadership team had moved in.

Keywords: Customer Satisfaction; Chief Executive Officer; Dynamic Organisation; Building Society; Change Team (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14169-2_10

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DOI: 10.1007/978-1-349-14169-2_10

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