RAC Motoring Services Ltd

David Jackson

Chapter 15 in Dynamic Organisations, 1997, pp 230-236 from Palgrave Macmillan

Abstract: Abstract This case study examines a turnaround that started in the mid 1980s. Elements of understanding the customer, changing processes, people and leadership all exist. A key part of the RAC case is a significant investment in technology. Unlike other major IT investments, however, the RAC shows how success only comes when all the pieces are in place and fit together.

Keywords: Quality Management System; Dynamic Organisation; Motor Manufacturer; Motoring Service; Team Briefing (search for similar items in EconPapers)
Date: 1997
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14169-2_15

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DOI: 10.1007/978-1-349-14169-2_15

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