Environmental Marketing Management

Ulrich Steger and Ralph Meima

Chapter 15 in The Strategic Dimensions of Environmental Management, 1998, pp 207-212 from Palgrave Macmillan

Abstract: Abstract For environmental management to become significant as a market factor, an efficient communication and marketing strategy is required, which in turn requires decisions about market coverage and the application of new cooperation strategies. This chapter documents how the ‘classic’ elements of the marketing mix — product, distribution, communication, and pricing policy — can be used in order to make clear to the consumer the additional personal benefits or reduced risks of more environmentally compatible products.

Keywords: Marketing Strategy; Price Policy; Reverse Logistics; Product Policy; Marketing Concept (search for similar items in EconPapers)
Date: 1998
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14564-5_15

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349145645

DOI: 10.1007/978-1-349-14564-5_15

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().