Service Quality in an International Cash Management Environment
Gunnar Senum and
David F. Birks
Chapter 11 in Global Cash Management in Europe, 1998, pp 206-223 from Palgrave Macmillan
Abstract:
Abstract In Chapter 10, it was contended that, as the cash manager works in specific cultural and industrial contexts, service quality should reflect these conditions, rather than relying on generalised definitions of service quality taken from other industries or situations. It showed that the measurements of service quality in GlobalCash-Europe96, plus the follow-up interviews, went a long way towards reflecting these conditions.
Keywords: Service Quality; Core Product; Improve Service Quality; Cash Manager; Service Quality Dimension (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14662-8_11
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DOI: 10.1007/978-1-349-14662-8_11
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