Choosing a Cash Management Bank: Customer Criteria and Bank Strategies

Per Nikolaj D. Bukh, Niels Peter Mols and Per Blenker

Chapter 7 in Global Cash Management in Europe, 1998, pp 110-129 from Palgrave Macmillan

Abstract: Abstract At present most European banks can only be considered domestic banks in the sense that they are operating in one country only. However, this situation is changing because the integration of Europe makes borders less important, and both the banks and their customers tend to become more internationally oriented. Further, the European banking sector is becoming more concentrated and many banks must consider not only their home market but also the whole of Europe as the potential market.

Keywords: Service Quality; Customer Relationship; Relationship Marketing; American Market Association; Service Marketing (search for similar items in EconPapers)
Date: 1998
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14662-8_7

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349146628

DOI: 10.1007/978-1-349-14662-8_7

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().