How Can Manufacturers Respond?

Michael Kare-Silver

Chapter 12 in E-Shock, 1998, pp 173-184 from Palgrave Macmillan

Abstract: Abstract On the demand side, significant numbers of consumers are ready and waiting. On the supply side, technology and communication links are rapidly improving. All that is now required is a satisfactory infrastructure that can reassure consumers that their privacy will still be protected, their payment methods secure, that shopping in cyberspace will be as safe as anywhere else. This necessary reassurance is the final piece in the jigsaw. It will be the coming together and maturing of all the three elements — demand, supply and enabling infrastructure — that will trigger the surges of growth that are predicted for electronic shopping. The fusion of consumer interest plus accessible technology is perhaps the most critical. But underpinning that ‘marriage’ there needs to be a transaction infrastructure that is secure (Figure 11.1).

Keywords: Private Label; Retail Distributor; Retail Customer; Electronic Shopping; Boxing Match (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-14774-8_13

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