How Can Retailers Respond?

Michael Kare-Silver

Chapter 6 in E-Shock, 1998, pp 89-101 from Palgrave Macmillan

Abstract: Abstract The ES test will demonstrate the potential for a product or service to be sold on-line. It will help identify likely levels of demand and market size. It can be repeated regularly to watch for trends and other changes in people’s readiness to buy electronically. It establishes a framework for determining right now whether and how best to respond.

Keywords: Supply Chain; Real Estate; Electronic Commerce; Business System; High Street (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-14774-8_7

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