Is Shopping a Chore? Being Digital and Big Brother

Julian E. Markham

Chapter 11 in The Future of Shopping, 1998, pp 110-117 from Palgrave Macmillan

Abstract: Abstract Many shoppers regard general shopping as a chore. That has been one of the reasons why shopping centres have received so much attention in recent years in efforts to make shopping a more pleasurable experience. However wasteful of time shopping for everyday articles is, shoppers, up to now, have found it a necessity. I firmly believe that they dislike even more the thought of staying at home for hours on end surfing the Internet or watching television, when they could be out seeing things, meeting friends and incorporating shopping during a journey to pick up the children, or visit another place of interest. Therefore, shopping has to be convenient in another way. The daily or weekly shopping must be so supplemented by the pleasurable experience of doing it at the place of selection, that the ‘chore factor’ becomes a passing incursion, rather than an overriding curse. I do not believe that the average shopper wants to be stuck indoors, instead of going out and escaping the house routine. Even the disabled person wants, to get out, and modern appliances on cars, disabled facilities on public transport and in buildings, rightly gives those shoppers the same opportunities available to anyone else. Shopping hours have expanded so greatly that the time to shop is now dictated by the personal schedule, not the shop schedule.

Keywords: Credit Card; Shopping Centre; Pleasurable Experience; Highway Network; General Shopping (search for similar items in EconPapers)
Date: 1998
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14797-7_12

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349147977

DOI: 10.1007/978-1-349-14797-7_12

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().