Global Products and its Acquisition Strategy

Nancy Hubbard

Chapter 9 in Acquisition, 1999, pp 209-225 from Palgrave Macmillan

Abstract: Abstract This case analyses the acquisition strategy of a blue chip American-based company called Global which specialized in fast-moving consumer goods. It had a reputation for ethical and moral business beliefs and highly sophisticated policies and procedures. This case examines Global’s acquisitions during a seven-year period in which four large acquisitions occurred. This case differs to the other cases in that the research examines the company’s actions over a series of acquisitions. The first acquisition occurred in the late 1980s and the remaining three acquisitions occurred in the early to mid-1990s.

Keywords: Polar Bear; Fast Track; Global Product; Middle Manager; Acquisition Strategy (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14870-7_10

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DOI: 10.1007/978-1-349-14870-7_10

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