Looking into the Future

Neville Bain and Bill Mabey

Chapter 13 in The People Advantage, 1999, pp 212-223 from Palgrave Macmillan

Abstract: Abstract There will be those that argue that looking into the future is imprecise, at best, and akin to crystal ball gazing at worst. They suggest that in a rapidly changing world where the speed of change cannot be accurately envisaged and where occasional major leaps cause discontinuities, there is little point in spending too long thinking about the future. The secret in these circumstances is to be alert to the first signs of change and to be able to react rapidly. Managers from this school will argue that it is better to be totally focused in the here and now, maximizing the current opportunities for the firm. As one senior director of an international manufacturing company put it, there is only one imperative: ‘just get the goods out of the door’!

Keywords: Harvard Business Review; Sales Representative; Sales Performance; Personal Development Plan; Strategic Planning System (search for similar items in EconPapers)
Date: 1999
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-14939-1_13

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DOI: 10.1007/978-1-349-14939-1_13

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