Pricing Behaviour

P. J. Curwen

Chapter Chapter 13 in The Theory of the Firm, 1976, pp 91-98 from Palgrave Macmillan

Abstract: Abstract Traditional models of the firm all incorporate the objective of profit maximisation. Furthermore, these models stipulate that the price-output combination which satisfies this objective is identified by recourse to the rule that marginal cost should be equated with marginal revenue. Hence the traditional models of the firm can be seen to require accurate data on both cost and demand conditions for the purposes of price determination.

Keywords: Small Firm; Price Policy; Price Determination; Demand Condition; Marginal Revenue (search for similar items in EconPapers)
Date: 1976
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DOI: 10.1007/978-1-349-15645-0_13

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