Sales-Revenue Maximisation

P. J. Curwen

Chapter Chapter 16 in The Theory of the Firm, 1976, pp 112-117 from Palgrave Macmillan

Abstract: Abstract Baumol1 has put forward the idea that a firm has as its objective the maximisation of sales revenue subject to a profit constraint. He claimed that firms give precedence to the pursuit of maximum sales revenue over the pursuit of maximum profit because managers believe that their salaries, power and standing, both within their own company and within the business community at large, are more closely related to the attainment of the former than the latter objective.

Keywords: Profit Maximizer; Executive Compensation; Sale Revenue; Payout Dividend; Revenue Maximizer (search for similar items in EconPapers)
Date: 1976
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DOI: 10.1007/978-1-349-15645-0_16

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