Community and Public Relations

Joan Moncrieff and Doreen Sharp

Chapter 2 in The Professional Secretary’s Handbook, 1980, pp 10-22 from Palgrave Macmillan

Abstract: Abstract The work of the public relations officer (PRO) is to spread information, and this work may not only cover the immediate and exclusive needs of his or her firm, but help to fulfil the needs of the community as well, to their mutual benefit. If a secretary is aware of the aims and scope of community and public relations, she will be able to use her own initiative in helping to plan and carry out PR work for her employer.

Keywords: Trade Fair; Press Release; Public Relation; Press Conference; Community Benefit (search for similar items in EconPapers)
Date: 1980
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DOI: 10.1007/978-1-349-16340-3_2

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