The Ethics of Bank Marketing

James J. Lynch
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James J. Lynch: Lions Green

Chapter 5 in Ethical Banking, 1991, pp 66-81 from Palgrave Macmillan

Abstract: Abstract Computer departments were the fastest growing part of banks in the 1970s. Marketing departments were the fastest growing in the 1980s.

Keywords: Market Research; Bank Branch; Consumer Durable; Building Society; Bank Market (search for similar items in EconPapers)
Date: 1991
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-21710-6_5

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DOI: 10.1007/978-1-349-21710-6_5

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