Bank Marketing, Organisation and Performance

Edward P. M. Gardener

Chapter Chapter 4 in The Changing Face of European Banks and Securities Market, 1994, pp 59-78 from Palgrave Macmillan

Abstract: Abstract European banks, like most other FSFs (financial services firms), have experienced major changes in their organisational designs, or structures, during the past two decades1. These changes have helped to fuel a number of questions (positive and normative) and related debates. Should banks be larger or smaller? Is the specialist model superior to the conglomerate or universal bank? How might organisational design changes be targeted strategically and managed to improve banking per- formance? These are just a sample of the kind of important questions that confront bankers, policymakers and students of banking.

Keywords: Market Orientation; Organisational Design; Retail Banking; Bank Merger; Marketing Function (search for similar items in EconPapers)
Date: 1994
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23141-6_4

Ordering information: This item can be ordered from
http://www.palgrave.com/9781349231416

DOI: 10.1007/978-1-349-23141-6_4

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().