Global Competitiveness through Strategic Alliances: The Case of the German and Japanese Chemical Industries

Yoshiya Teramoto, Tohru Takai and Frank-Juergen Richter

Chapter 17 in The Global Competitiveness of the Asian Firm, 1994, pp 304-331 from Palgrave Macmillan

Abstract: Abstract The world’s economy is undergoing an exciting restructuring process; the Comecon states are opening up to the market economy, German reunification brings with it a totally new economic set-up, the Asian Pacific countries are pushing development of their economies ever further, and Western Europe is expanding the EC common market. The US is seeking to regain its economic supremacy, and Japan continues her own relentless economic growth. The economic restructuring process also has consequences for the global competitiveness of the concerned companies: managers have to reformulate the global strategies of their companies to face the new circumstances.

Keywords: Joint Venture; Business Unit; Strategic Alliance; Local Alliance; Japanese Firm (search for similar items in EconPapers)
Date: 1994
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-23423-3_17

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DOI: 10.1007/978-1-349-23423-3_17

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