The Popularization of Business Knowledge Diffusion: From Academic Knowledge to Popular Culture?

Carmelo Mazza

Chapter 6 in The Diffusion and Consumption of Business Knowledge, 1998, pp 164-181 from Palgrave Macmillan

Abstract: Abstract Why does business knowledge look so heterogeneous? How is it produced and channelled? How do its processes of production, transmission and consumption relate to the legitimacy of the business field? What is the role of the popular media in these processes? These important questions were for many years explored only occasionally. Today, some of these aspects are at last the subject of scholarly meetings and publications as well as of businessmen’s and management gurus’ purposeful thinking.

Keywords: Business School; Popular Culture; Popular Medium; Business Education; Academic Knowledge (search for similar items in EconPapers)
Date: 1998
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DOI: 10.1007/978-1-349-25899-4_7

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