Commodity Branding

Joe Pope, David Cullwick and Jo Kennelly
Additional contact information
Joe Pope: ENZA
David Cullwick: Ernst & Young
Jo Kennelly: Ernst & Young

Chapter Chapter 16 in Brands, 1998, pp 161-175 from Palgrave Macmillan

Abstract: Abstract In marketing the term commodity is synonymous with primary products and raw materials. A commodity undergoes minor processing before being sold or traded in the marketplace. A commodity can either be a primary product that is used in the manufacture of processed products, such as oil, which is used to make plastic, or it can be sold as a sourced product, such as drinking water, which is packaged and marketed in bottles.

Keywords: Trade Mark; Commodity Market; Commodity Product; Visual Identity; Food Business (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-26070-6_16

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DOI: 10.1007/978-1-349-26070-6_16

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