Evolution of the Bancassurance Concept

Nadege Genetay and Philip Molyneux ()
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Nadege Genetay: UMIST

Chapter 2 in Bancassurance, 1998, pp 4-43 from Palgrave Macmillan

Abstract: Abstract The ‘bancassurance’ catchword has been a topic of interest for analysts of the financial services industry in recent years. It has become so prominent in financial markets that Elkington (1993) suggests that this French expression will soon take its place in the Oxford Dictionary. In this chapter, we undertake a comprehensive analysis of what is bancassurance and the factors that have prompted the development of this strategy.

Keywords: Financial Service; Life Insurance; Distribution Channel; Pension Scheme; Insurance Product (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-26969-3_2

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DOI: 10.1007/978-1-349-26969-3_2

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