Bancassurance in Europe

Nadege Genetay and Philip Molyneux ()
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Nadege Genetay: UMIST

Chapter 4 in Bancassurance, 1998, pp 72-96 from Palgrave Macmillan

Abstract: Abstract This chapter examines the development of bancassurance in various European countries, including France, Germany, Italy, the Netherlands and Spain. It also examines the major bancassurers in each country and aims to identify the factors that led to the development of this strategy. The analysis serves as a basis for our cross-country comparison in the latter part of the chapter. We compare the bancassurance strategies in different countries according to three dimensions: the importance of country-specific factors in promoting the bancassurance phenomenon, the entry structures dominating in different countries, and the level of bancassurance integration.

Keywords: Insurance Market; Life Insurance; Insurance Product; Saving Bank; Sales Force (search for similar items in EconPapers)
Date: 1998
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-349-26969-3_4

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DOI: 10.1007/978-1-349-26969-3_4

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