Interfacing with the Consumer

Herbert Meyers and Richard Gerstman

Chapter 9 in branding@thedigitalage, 2001, pp 116-129 from Palgrave Macmillan

Abstract: Abstract Today, anytime you talk about marketing in the future, it’s about marketing on the Internet. It’s a moving target. What’s new today will be entirely different next year. That applies to Pepsi as much as to any other consumer products company. But, for a product category such as carbonated soft drinks, with its overwhelmingly young consumer profile, it is perhaps even more critical to know how to use the Internet effectively.

Keywords: Soft Drink; Grocery Store; Convenience Store; Carbonate Soft Drink; Building Brand (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_10

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DOI: 10.1057/9781403905468_10

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