Interfacing with Advertising

Herbert Meyers and Richard Gerstman

Chapter 10 in branding@thedigitalage, 2001, pp 130-140 from Palgrave Macmillan

Abstract: Abstract Many people really look at e-branding as distinct and different from traditional branding. And there are certain elements that may be different, but once it starts to become mainstream, then traditional branding will encompass what is now e-branding and people will just call it “business.”

Keywords: Orange Juice; Chief Executive Officer; Automobile Company; Online Environment; Direct Marketing (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-4039-0546-8_11

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DOI: 10.1057/9781403905468_11

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